Archive for ‘Article’ Category

Let's cut to the chase -- are associations dying?  We've talked quite a bit about how associations can attract younger members, how they can update their website in meaningful ways, and how they can use social media to drive traffic.  But all of this is for nothing if the industry is simply dying.  After all, why invest in marketing and big tech upgrades when they won't be around long enough to be of any benefit? Those of you who have…

Earlier this week, I wrote about dispelling myths surrouding millinials.  Today, I wanted to write about how to best attract the uppcoming generation to your association, and get them actively involved. With 75 million millennials in the world, it is important to see how associations are adapting to millennial trends. Recently, millennials have even surpassed the population of their parents, "The Baby Boomers" and are continuing to do so. So how do we meet their needs? And are we providing them…

Those gosh darn millennials, amiright?  We all know that it's been said about every past generation since the beginning of recorded history, but millennials are just the worst!  They're all so entitled, lazy, and they're killers of industry.  And the worst part, like a swarm of cicada's, they are coming.  And they're taking over, too.  They're making up an increasingly larger percentage of the workforce, and they're starting to run for office.  They're our doctors, lawyers, police officers.  So are…