Archive for ‘Article’ Category

You want your association to be around for a while longer, right?  I'm sure some of the talk about changing trends have you nervous.  Here's how to keep your association around and relevant! When I was a child, I loved dinosaurs.  The first time I watched them come to life on the silver screen I was swept away with wonder.  The bottom line?  Dinosaurs are cool.  And why wouldn't they be? Dinosaurs were majestic creatures; large and ferocious.  Like something…

Last week, we went into more depth on one of the first reasons associations appear to be dying -- that is, the consolidation of industries eating up competition.  This week, I want to cover the second reason: the appearance that associations are reluctant to change for the next generation. This one is tricky, because while associations are making strides to update and embrace new technology, the reluctance of their member base to adapt has forced them to pull back and…

Last week, we talked about some of the reasons people think associations are dying, and one of the reasons listed was consolidation.    Before, and during the early days of the internet, different industries were segmented; you had chatrooms to meet new people, and hosts of forums for various interests.  And most of these forums were hosted by different companies.  But social networking has been in the process of consolidating, just as other industries have. Facebook allows companies and organizations…