Posts Tagged ‘Next gen content delivery’

What have you done for your members lately?
  • Cody Hobbs
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  • career advancement . Marketing to millennial . Next gen content delivery .

Membership drives your association.  Be it from membership dues, paid ads, sponsored events, or some other form of monetization, members are the life blood of every association. The question on the tip of every associations tongue is how to increase membership.  The answer might be reversing the question: how do associations increase their value to their members? We've already talked about some of the ways associations can do this before, but today, we're going to cover one of the most…

5 Ways to appeal to a younger crowd
  • Cody Hobbs
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  • Association content delivery . Marketing to millennial . My time - My way . Next gen content delivery .

As more millennials enter the work force, associations are tasked with reeling in a new base into their folds.  Some associations are finding it difficult to reach out and interest younger potentials into membership.  Here are five strategies your association can use to speak to those coveted millennials. 1. Speak their language: Like the generations that have preceded them, millennials have their own "lingo" they respond to.  Make your marketing material personal, and less dry.  Speak to them as individuals…

Future-Proofing your website
  • Cody Hobbs
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  • Association content delivery . Choice Paralysis . My time - My way . Next gen content delivery .

The bane of modern technology: you purchase the newest tech item, say a smart phone or tablet, only to find it's outdated before you've had time to give it its first charge.  And it looks darn good, too!  Your website is no different.  You spend months looking for the right company to build your website, finding all latest bells and whistles you want to include, spend another few months in the building phase, and by the time the site launches,…