Future-Proofing your website

Dec

Cody Hobbs
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Association content delivery . Choice Paralysis . My time - My way . Next gen content delivery .

The bane of modern technology: you purchase the newest tech item, say a smart phone or tablet, only to find it’s outdated before you’ve had time to give it its first charge. And it looks darn good, too! Your website is no different. You spend months looking for the right company to build your website, finding all latest bells and whistles you want to include, spend another few months in the building phase, and by the time the site launches, it already feels out of date. So, how do you make sure you have a “Future-Proof” design? You may not like the answer: you don’t. We’ve talked many times before here about how quickly technology changes; the reality is, you’re always going to feel like you’re playing catch-up. So what are you to do?

While there is no way to avoid your website going out of date, there are some things you can do to make sure the update process is as painless as possible.

1. Design with organization in mind. This step can turn updating from a nightmare into a dream. When you update your website, especially if you are doing more than just performing a face-lift, you are going to want to make sure all of your old content is still readily available.

2. Don’t ignore the mobile market: Mobile website traffic accounts for 60% of all web traffic, and that number is sure to grow in the upcoming years. Make sure mobile responsiveness and integration is built into your site from the beginning.

3. Flexible structure: When designing the layout, do so in a way that will allow for improvements to be made later on down the road. Updates should fit into your current layout without being too disruptive.

4. Form a partnership: By forming a long-lasting partnership with your developer, you’ll know that they have a deep understanding of your content and how best to present it, so when the time for a massive overhaul of your site, the transition is as seamless as possible.

While there may not be anything as a “future-proof” design, the update process doesn’t have to be a nightmare. Choosing the right developers to form a long lasting relationship with can make the whole process a dream.