Posts Tagged ‘Association content delivery’

You've spent time, money and effort in marketing your association, now how do you make the conversion?  Getting potential members to come to your website is only half the battle.  Once you've lured them in, you need to be able to close the deal.  In some respects, you're so close, yet so far away from securing a new member into your association.  How do you make the conversion?  We've written before about some of the many obstacles associations face in…

As more millennials enter the work force, associations are tasked with reeling in a new base into their folds.  Some associations are finding it difficult to reach out and interest younger potentials into membership.  Here are five strategies your association can use to speak to those coveted millennials. 1. Speak their language: Like the generations that have preceded them, millennials have their own "lingo" they respond to.  Make your marketing material personal, and less dry.  Speak to them as individuals…

The bane of modern technology: you purchase the newest tech item, say a smart phone or tablet, only to find it's outdated before you've had time to give it its first charge.  And it looks darn good, too!  Your website is no different.  You spend months looking for the right company to build your website, finding all latest bells and whistles you want to include, spend another few months in the building phase, and by the time the site launches,…