Archive for ‘Article’ Category

As you know, we've talked at length about the arrival of the millennials into the association market.  But I think it's time we ask: are millennials even real?  In a ted talk, Adam Conover says that dividing people up into generational groups is a misstep, and I happen to agree with him. I think the one thing that we all want is to be treated with equality, we want to be treated with people.  In the past, even I have…

One of my favorite lectures on hooking an audience is from a ted talk given by J.J. Abrams called "Mystery Box".  In it, he talks about our love of little mysteries, and how we can use them to captivate our audience. I've written a lot in the past year about gamification, and increasing member engagement, and a new phenomenon called "mail order mystery" might be the next key link in the chain.  Mail order mysteries sends members little who-dun-it type mysteries…

When I was a child, I loved dinosaurs.  The first time I watched them come to life on the silver screen I was swept away with wonder.  The bottom line?  Dinosaurs are cool.  And why wouldn't they be? Dinosaurs were majestic creatures; large and ferocious.  Like something you read about in a King Arthur tale, fighting one made legends, and victory forged kings.  So too with the association.  Like the dinosaurs, associations offer something grand and majestic by uniting people of…