Blog

In the Association world, Membership is king. Without members, associations would cease to exist. Needless to say, conversion is a crucial element of a thriving association. Looking over the past several years, has your organization's engagement with its audience decreased?  What value does your organization provide to its prospective audience? Does your website directly and succinctly guide your visitor to a specific conversion end point?  If it is difficult to answer these questions, it may be time for a consultation with…

Standing at base of a mountain, ready to climb. There are so many possible paths to take, but which one is the most efficient route to the top? If you're feeling extra adventurous and have no time constraints, perhaps you choose the trial and error method to reach the peak.  As you hike down the path you've randomly selected, you quickly realize that daylight is fading and you've reached a dead end. Tomorrow, you'll have to start over and try…

This past weekend, I completed my second half marathon, it was an amazing experience. Running gives me time to think deeply and challenge my physical abilities; and there aren't many things that feel better than crossing the finish line after 13.1 miles. Seriously, I could have kissed that 13 mile marker. Today, I find myself reflecting on the race, and considering the areas I can improve on for my next race. There are many elements that increase the quality of…