Posts Tagged ‘technology’

Are associations dying?
  • Cody Hobbs
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  • Association . dying industry . modern . networking . technology .

Let's cut to the chase -- are associations dying?  We've talked quite a bit about how associations can attract younger members, how they can update their website in meaningful ways, and how they can use social media to drive traffic.  But all of this is for nothing if the industry is simply dying.  After all, why invest in marketing and big tech upgrades when they won't be around long enough to be of any benefit? Those of you who have…

Make your 2017 resolution to invest in technology
  • Cody Hobbs
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  • 2016 . 2017 . New Year . Resolution . technology .

Another year is upon us, and that means one thing: lots of New Year Resolutions.  While personal resolutions might be about physical health -- going to the gym, starting a new diet -- your associations resolution should be about the health of your technology infrastructure. 2016 was a storm of change for the tech world, and it was much more than a cosmetic one.  The underlying foundation on which your website is built will now have  a direct impact in how your…

Is tech too technical?
  • Cody Hobbs
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  • Association . communication . jargon . tech . technology .

As someone who works as a technician, it's easy to get caught up in tech-jargon. When communicating with clients it can sometimes sound like I'm speaking another language, and that can lead to them leaving more confused than when they first called. For anyone who works within a specialized field, it can be easy to forget that others may not be as familiar with the lingo as you.  What might sound like a reasonable and straight forward answer is really…