Posts Tagged ‘Podcast’

We've talked quite a bit about the various parts that make up "new media".  From podcasting, to its video counterpart: the vlog, to the most traditional looking: the blog.  Taken individually, these seem like small stones throne into the pond of "content" that organizations can offer.  And since the first two seem so new, it's easy to see them as toys children play with while the adults consume more serious media in more conventional ways.  And just a few short…

Written content is king.  This is especially true for professional associations who produce or present highly technical content.  With that being said, the market is changing.  People are living busier lives, and are spending more and more time in commute.  As a society, we've also increased the amount of multitasking we do.  So what does this mean for you?  People just aren't taking the time they used to to sit at their computer and read through a ton of content.…