"It's all important! That's why it's on our associations website in the first place!" Of course it is, and I'm not implying otherwise. In the digital age, real estate can feel endless. There's no print cost, and online storage is getting cheaper by the day. This has given us the ability to store and offer more information than ever before. The number of articles, blogs, whitepapers and so on that can be published is virtually limitless. You, as the association,…
With the high demand for innovative and retentive products and services, associations are facing major pressure to keep their members happy and informed. By recognizing the difference between your millennials, generation x, and the baby boomer generation you can implement a successful strategy for your non-dues and maximize your non-due revenue potential. With our 5 do’s and don’ts, we will go over what associations are doing right in our 21st century and what they need to pay less attention to.…
We lived on farms, then we lived in cities, and now we're going to live on the internet! If the last 20 years of pop culture has taught us anything, it's that at some point in the not-too-distant future, we're all going to be "plugged-in" to machines, and live somewhere in the ether of The Internet; face-to-face interaction will be as dated as communicating via smoke signal. Ok, so maybe we're not quite there yet, but as an association, it's…