Posts Tagged ‘Marketing to millennial’

Mobile apps....you probably use them on a daily basis to read the news, explore social media, or check the balance of your bank account. Apps give us bite sized pieces of the internet with just a couple presses of the touch screen; they've essentially revolutionized the way we use the internet. Mobile apps are also crucial to gaining a larger audience among millennials So how can you use this information to build a kick ass mobile app... Know Your Audience…

Membership drives your association.  Be it from membership dues, paid ads, sponsored events, or some other form of monetization, members are the life blood of every association. The question on the tip of every associations tongue is how to increase membership.  The answer might be reversing the question: how do associations increase their value to their members? We've already talked about some of the ways associations can do this before, but today, we're going to cover one of the most…

As more millennials enter the work force, associations are tasked with reeling in a new base into their folds.  Some associations are finding it difficult to reach out and interest younger potentials into membership.  Here are five strategies your association can use to speak to those coveted millennials. 1. Speak their language: Like the generations that have preceded them, millennials have their own "lingo" they respond to.  Make your marketing material personal, and less dry.  Speak to them as individuals…