Posts Tagged ‘Content’

What’s the ROI… for the member
  • Cody Hobbs
  • 0 Comment
  • Associations . Content . Membership . ROI . Value .

In yesterdays post, it was mentioned that associations need to undergo a "change of paradigm" in order to be seen as valuable in a market flooded with more and more free content. At one point in time it was a given that association membership brought value; today, that assumption is no longer true. Every good association and business knows that they need to have a fundamental understanding of their own numbers: how much does it cost to acquire a new…