Posts Tagged ‘Association’

Despite the title of this article, this isn't about translation software.  We tend to think of communication as something fairly straight forward, but if something isn't written in a way that appeals to you, even if the subject matter does, it's possible that the message may not be received. In a follow-up from last week's article, Your blog stinks!, I want to talk about the importance of understanding the language, or "lingo" your various members may be most receptive to.…

Without a doubt, understanding your association's metrics is a crucial part of running your operation.  Like a thermometer, it gives you key insights into how well the various aspects of your organization are running.  And, if studied by a careful and trained eye, it can give you an insight into what direction certain trends are going. However, you shouldn't let metric based performance be the end-all and be-all of your decision making guidelines, and here's why: Technology moves fast.  This…

With the high demand for innovative and retentive products and services, associations are facing major pressure to keep their members happy and informed. By recognizing the difference between your millennials, generation x, and the baby boomer generation you can implement a successful strategy for your non-dues and maximize your non-due revenue potential. With our 5 do’s and don’ts, we will go over what associations are doing right in our 21st century and what they need to pay less attention to.…