Disappointment. When something fails to deliver on its promises, it creates a feeling of disappointment that can lead to a distrust of an entire market. For a long time now, the CMS platform has lived in this cycle. Every couple of years, new promises are made, new features announced, and for a little while, it really looks like the whole game is about to change. But then something happens. People get their hands on it, and find their experience is…
Mobile apps....you probably use them on a daily basis to read the news, explore social media, or check the balance of your bank account. Apps give us bite sized pieces of the internet with just a couple presses of the touch screen; they've essentially revolutionized the way we use the internet. Mobile apps are also crucial to gaining a larger audience among millennials So how can you use this information to build a kick ass mobile app... Know Your Audience…
How can we engage our users and interest them in our website?....it's a great question! When launching a new website, we are commonly asked this question. In order to answer the question effectively, you must first determine how your organization defines user engagement. Does engagement mean, comments on your blog posts, or interactions in community? Defining the goals of engagement is part of the engagement strategy. As Andrea Pellegrino, of Demand Perspective Blog reminds us, “It’s All Engagement…every customer service inquiry, complaint,…