With 75 million millennials in the world, it is important to see how associations are adapting to millennial trends. Recently, millennials have even surpassed the population of their parents, "The Baby Boomers" and are continuing to do so. So how do we meet their needs? And are we providing them with a call to action and establishing a purpose? Millennials, by nature, like to multi-task and need quick and concise information, so it is important to find ways to get…
Millennials are often depicted as a generation that communicates exclusively through electronic devices and is incapable of face to face communication. This stereotype follows millennials into the workplace and is sometimes frowned upon by Gen Xers and Baby Boomers in the office. Millennials now occupy over one-third of the US workforce, a percentage that will continue to increase as the Baby Boomer generation enters retirement. Understanding the mindset and goals of millennials is one of the best ways to leverage…
We lived on farms, then we lived in cities, and now we're going to live on the internet! If the last 20 years of pop culture has taught us anything, it's that at some point in the not-too-distant future, we're all going to be "plugged-in" to machines, and live somewhere in the ether of The Internet; face-to-face interaction will be as dated as communicating via smoke signal. Ok, so maybe we're not quite there yet, but as an association, it's…