Without a doubt, understanding your association's metrics is a crucial part of running your operation. Like a thermometer, it gives you key insights into how well the various aspects of your organization are running. And, if studied by a careful and trained eye, it can give you an insight into what direction certain trends are going. However, you shouldn't let metric based performance be the end-all and be-all of your decision making guidelines, and here's why: Technology moves fast. This…