Posts Tagged ‘members’

19
Sep
Are you and your members speaking the same language?
  • Cody Hobbs
  • 622 Views
  • 0 Comment
  • advice . Association . communication . Content . members . professional . Writing .

Despite the title of this article, this isn't about translation software.  We tend to think of communication as something fairly straight forward, but if something isn't written in a way that appeals to you, even if the subject matter does, it's possible that the message may not be received. In a follow-up from last week's article, Your blog stinks!, I want to talk about the importance of understanding the language, or "lingo" your various members may be most receptive to.…

14
Sep
Are Freebies Jeopardizing Membership?
  • Cody Hobbs
  • 878 Views
  • 0 Comment
  • Association . Association content delivery . Choice Paralysis . CMS . free content . members . My time - My way . Next gen content delivery . trends .

Is the world of "free" content devaluing membership? There's no question that the information landscape is a vast place. And with tools such as Google, finding the information you need is just a few keystrokes away. And the best part? Most of it doesn't cost a dime. Educational resources, such as the Kahn Academy, offers an almost overwhelming number of online classes at no cost to the user. And Youtube tutorials feel like they come by the bushel. This isn't…