Posts Tagged ‘communication’

17
Oct
Is tech too technical?
  • Cody Hobbs
  • 610 Views
  • 0 Comment
  • Association . communication . jargon . tech . technology .

As someone who works as a technician, it's easy to get caught up in tech-jargon. When communicating with clients it can sometimes sound like I'm speaking another language, and that can lead to them leaving more confused than when they first called. For anyone who works within a specialized field, it can be easy to forget that others may not be as familiar with the lingo as you.  What might sound like a reasonable and straight forward answer is really…

19
Sep
Are you and your members speaking the same language?
  • Cody Hobbs
  • 623 Views
  • 0 Comment
  • advice . Association . communication . Content . members . professional . Writing .

Despite the title of this article, this isn't about translation software.  We tend to think of communication as something fairly straight forward, but if something isn't written in a way that appeals to you, even if the subject matter does, it's possible that the message may not be received. In a follow-up from last week's article, Your blog stinks!, I want to talk about the importance of understanding the language, or "lingo" your various members may be most receptive to.…

13
Sep
Your Blog Stinks! How To Write Compelling Content For Your Members
  • Cody Hobbs
  • 573 Views
  • 0 Comment
  • communication . Community Engagement . Content Marketing . Linguistics . Steven Pinker .

We've talked a lot about how to promote content, but we really haven't touched on how to write good content.  Strictly focusing on content promotion over content creation is kind of like spending an hour wrapping an empty box; sure, it will look nice, but you're going to have some very disappointed children come Christmas morning.  Having gripping content that your readers enjoy stroking their eyeballs over is essential to the success of any content provider. With that said, here…