Posts Tagged ‘advice’

19
Sep
Are you and your members speaking the same language?
  • Cody Hobbs
  • 622 Views
  • 0 Comment
  • advice . Association . communication . Content . members . professional . Writing .

Despite the title of this article, this isn't about translation software.  We tend to think of communication as something fairly straight forward, but if something isn't written in a way that appeals to you, even if the subject matter does, it's possible that the message may not be received. In a follow-up from last week's article, Your blog stinks!, I want to talk about the importance of understanding the language, or "lingo" your various members may be most receptive to.…