Archive for ‘Partners’ Category

One of the biggest things content providers overlook when outlining their CMS is the overall experinece.  They have all of the right pieces: the content, the connections; but they fail to see how to string them together in a meaningful way.  This can lead to users having an overall bad experinece, even if they manage to find the exact content they are looking for.  Here are three things to help improve your members experience: 1: Aesthetics.  This is fairly strait…

One of the things we tend to take advantage of in today's market is how easy everything is.  In the span of a half hour, I can discover a new band, sample through their discography, order their latest CD (or download it on iTunes), and book tickets to their upcoming concert.  There's an expectation that this brand of ease is something that occurs naturally, like it's just baked into the internet. That is until we experience a website that isn't easy to…

Selling ad space to subsidize associations is nothing new.  In fact, selling ad space dates back before the digital age.  Paper publications have been selling ad space for ages.  With that being said, many are either reluctant to utilize adverts, or don't know how to properly use them in the first place.  Here are some tips to help get you started. 1: Know your member base: the most successful ads will be those that align with your members interests.  Ads…