Archive for ‘Article’ Category

We've talked quite a bit about the various parts that make up "new media".  From podcasting, to its video counterpart: the vlog, to the most traditional looking: the blog.  Taken individually, these seem like small stones throne into the pond of "content" that organizations can offer.  And since the first two seem so new, it's easy to see them as toys children play with while the adults consume more serious media in more conventional ways.  And just a few short…

Nothing matters more than open access to information.  It is the foundation to a free society.  It's so important, in fact, the very first amendment the Framers added to our constitution was to insure the freedom of press, and our freedom of speech.  In the past, we had town squares where people would gather to exchange ideas with one another; today, that town square has grown world wide. The internet has been something of the great equalizer.  No matter how…

As we've discussed before, the way people search for information online has taken a dramatic shift over the last 5 years.  And as we pass the half way mark of 2017, things are only getting more and more refined.  When recruiting new members, you'll want to keep these 5 things in mind: 1: Keep your message clear and simple: While your association may DO a lot of things, think of what really defines you, and incorporate that into your tagline.…