Archive for ‘Article’ Category

It's impossible to run a company these days without an investment in technology, which can take your operations to another level. But how do you do it economically and without wasting extra cash on needless tech services or products? -Raymund Flandez, Wall Street Journal Three words: Technology is expensive.  There's no escaping that implementing new technology into your company or organization is an expensive undertaking, and with the ever increasing rate at which it changes, its costs rise exponentially.  This…

At the beginning of this week I asked the question: is free content devaluing membership?  While there's no denying that free is a hard number to compete with, associations do provide value in the way they provide their content.  Just look at iTunes: Napster, and the myriad of clones that followed, threatened to upend the music industry.  Who would pay money for music when a free download was just a click away?  As it turns out, iTunes was the answer the…

In yesterdays post, it was mentioned that associations need to undergo a "change of paradigm" in order to be seen as valuable in a market flooded with more and more free content. At one point in time it was a given that association membership brought value; today, that assumption is no longer true. Every good association and business knows that they need to have a fundamental understanding of their own numbers: how much does it cost to acquire a new…