Archive for ‘Article’ Category

One of the things we tend to take advantage of in today's market is how easy everything is.  In the span of a half hour, I can discover a new band, sample through their discography, order their latest CD (or download it on iTunes), and book tickets to their upcoming concert.  There's an expectation that this brand of ease is something that occurs naturally, like it's just baked into the internet. That is until we experience a website that isn't…

Another year is upon us, and that means one thing: lots of New Year Resolutions.  While personal resolutions might be about physical health -- going to the gym, starting a new diet -- your associations resolution should be about the health of your technology infrastructure. 2016 was a storm of change for the tech world, and it was much more than a cosmetic one.  The underlying foundation on which your website is built will now have  a direct impact in how your…

Member engagement is fundamental and vital to any association’s performance. With the use of smartphones and portable technologies on the rise, it is important that you meet your members where they are at, online. But how do we do that? How can associations get their members more engaged in their online community? By keeping your members center stage when developing your association’s community engagement strategy you create an online experience that organically foster's engagement. Learning from your historic membership engagement…