"It's all important! That's why it's on our associations website in the first place!" Of course it is, and I'm not implying otherwise. In the digital age, real estate can feel endless. There's no print cost, and online storage is getting cheaper by the day. This has given us the ability to store and offer more information than ever before. The number of articles, blogs, whitepapers and so on that can be published is virtually limitless. You, as the association,…
Approving a new web design can be a long process, and that decision can pass through a number of ears. But one group who may be under-represented is the one that we might want to start listening to the most: the content creators. The people who write the amazing content for association sites have a high level of creativity, and would love to push the boundaries in the way their content is delivered, if only they had the tools. Now,…
One of the biggest things content providers overlook when outlining their CMS is the overall experinece. They have all of the right pieces: the content, the connections; but they fail to see how to string them together in a meaningful way. This can lead to users having an overall bad experinece, even if they manage to find the exact content they are looking for. Here are three things to help improve your members experience: 1: Aesthetics. This is fairly strait…