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10
Jan
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11
Dec
A smooth experience
  • Cody Hobbs
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One of the things we tend to take advantage of in today's market is how easy everything is.  In the span of a half hour, I can discover a new band, sample through their discography, order their latest CD (or download it on iTunes), and book tickets to their upcoming concert.  There's an expectation that this brand of ease is something that occurs naturally, like it's just baked into the internet. That is until we experience a website that isn't easy to…

04
Dec
Keep it simple silly
  • Cody Hobbs
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In the digital age, real estate can feel endless.  There's no print cost, and online storage is getting cheaper by the day.  This has given us the ability to store and offer more information than ever before.  The number of articles, blogs, whitepapers and so on that can be published is virtually limitless.  You, as the association, can provide your members with every iota of information they could possibly want or need.  So there is clearly no problem with quantity.…