Posts Tagged ‘Associations’

You've taken all the right steps.  You did your research, crafted your online presence, made sure you're mobile ready, and it looks like it's paying off.  Your member retention rates are high.  New members are being attracted to your organization.  But yet... There's a nagging feeling nibbling at the nape of your neck that something isn't right.  How can that be when you've done everything right?  The digital frontier is unlike any market place we've ever seen.  When you were…

Mobile apps....you probably use them on a daily basis to read the news, explore social media, or check the balance of your bank account. Apps give us bite sized pieces of the internet with just a couple presses of the touch screen; they've essentially revolutionized the way we use the internet. Mobile apps are also crucial to gaining a larger audience among millennials So how can you use this information to build a kick ass mobile app... Know Your Audience…

In yesterdays post, it was mentioned that associations need to undergo a "change of paradigm" in order to be seen as valuable in a market flooded with more and more free content. At one point in time it was a given that association membership brought value; today, that assumption is no longer true. Every good association and business knows that they need to have a fundamental understanding of their own numbers: how much does it cost to acquire a new…