Author Archive

Member engagement is fundamental and vital to any association’s performance. With the use of smartphones and portable technologies on the rise, it is important that you meet your members where they are at, online. But how do we do that? How can associations get their members more engaged in their online community? By keeping your members center stage when developing your association’s community engagement strategy you create an online experience that organically foster's engagement. Learning from your historic membership engagement…

With 75 million millennials in the world, it is important to see how associations are adapting to millennial trends. Recently, millennials have even surpassed the population of their parents, "The Baby Boomers" and are continuing to do so. So how do we meet their needs? And are we providing them with a call to action and establishing a purpose? Millennials, by nature, like to multi-task and need quick and concise information, so it is important to find ways to get…

Tis the season to be jolly, and as the holidays are vastly approaching all are getting into the spirit of generosity. So how can you offer your community value while establishing the credibility you need to attract new members? Technology has made great feats in providing remote content accessibility, which provides associations with the opportunity give more valuable content to their member than ever.  With the ability to reach members becoming easier and easier, providing the right kind of services…