Blog

09
Nov
form follows function
Making sure form follows function
  • Cody Hobbs
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There's a saying which states: form should always follow function.  This sounds intuitively right, but in practice, when designing a new website, so many tend to focus on how it looks first, then how it actually functions. Your website looks good -- maybe even great.  You've got the most current, flashy design, and it's a beauty to look at.  Someday it will be framed and hanging in the Louvre next to the Mona Lisa.  But you've got a problem.  It's…

06
Nov
confused
Understanding “geek speak”
  • Cody Hobbs
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Picture this scenario: you're watching a presentation from a tech provider, and they start listing off the cool features they offer.  Suddenly, it sounds like they're speaking a different language.  The widgets and modules they're talking about sound cool -- or at least they sound complicated.  And complicated is good, right?  When you're spending big money, and making an investment that you hope to last for at least the next 2-5 years, you better make sure you understand exactly what…

03
Nov
Marketplace concept with hand pressing social icons on blue world map background.
Competing in the digital marketplace
  • Cody Hobbs
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The digital frontier is unlike any market place we've ever seen.  When you were competing with physical real estate and tangible collateral, the physicality of your presence was often enough to give you an edge.  Any given organization could only send out so many flyers, have so many storefronts in any given area, marketing reach could only extend out so far and be sent into so many hands.  But now, thanks to the likes of Google, and social networking sites…